Stay ahead and protect performance with ByteBrew Ads Cross Promotion.
It's official.
ironSource Ads is sunsetting on April 30, 2026. Campaigns stop serving. The dashboard goes read-only. And buried inside that transition is another change studios should not ignore:
ironSource cross promotion is being deprecated too.
What Studios Are Actually Losing
ironSource cross promotion lived inside the mediation waterfall as a cross-promotional unit, giving studios a way to move users from one title to another across a portfolio.
It became part of how some teams supported launches, connected titles, and allowed portfolio traffic to move between games.
The Problem Was Always Bigger Than the Placement. What This Shift Opens Up.
Cross promotion inside the waterfall is convenient but the existing tooling haven't been providing the real opportunity for portfolio growth teams seek.
The cross promotion product being deprecated simply connected your app traffic - but which types of users, and where should they go?
The true opportunity for studios is having a network pinpoint your most valuable users to acquire, routing them to the best monetizing experience and retaining your user base outside of competitor reach.
Don't have your own portfolio take a back seat to your valuable traffic.
ByteBrew Ads is AI-powered cross promotion that runs on user-level behavioral data across your portfolio. Deterministic attribution through a free MMP. CPI bidding informed by real LTV — not proxies, not borrowed signals from a platform you no longer have access to.
The Window Is Short
April 30th isn't far away. Studios that wait for performance to drop before finding an alternative will spend Q2 rebuilding what they should have replaced in Q1.
ByteBrew Ads was built for exactly this moment.
Start using ByteBrew Ads today
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